How to implement content management

A question on LinkedIn about how companies implement content management made me think about what I see as important.

Here are my top 3 tips :

– accountability : make people personally accountable for what they publish/share.
– business rules : install content life cycle management processes to ensure outdated information is archived and/or deleted.
– promotion : your system should be usefull enough for the users, so they use it without the need for a global marketing campaign

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